Video capabilities are turning heat-mapping data up a notch! Heat mapping allows retailers to understand where customers walk within a store, video allows retailers to see how that customer behavior translates into purchases. Both together giving retail managers data, they can use to see which product placements are working and which aren’t. This way, they’ll know where to allocate marketing dollars within their stores and maximize sales .
Benefits of Security Cameras and Heat Mapping
+ Gain more insight into operations and customer purchasing experience.
+ Analytics into line crossing, dwell points, loitering object removal and tracking abilities. + Heat mapping insights can be reconciled with inventory and POS data.
+ Understand customers behaviors at a deeper level.
+ More accurate customer behavior data in relation to store layouts and customer purchasing decisions.
+ Use data to create better placement of products to maximize sales.
Video cameras have been used for years in loss prevention. However, in recent years, retailers have employed cameras to gain more insight into operations and customer purchasing experience. Smart cameras provide analytics into line crossing, dwell points, loitering object removal and tracking abilities.
This is why video and heat mapping work best together. Heat map overlays create a better presentation of the data within shorter intervals. This provides clearer insight into customer behavior, and those insights can be reconciled with inventory and point-of-sale data.
Video allows store managers to see exactly what products their customers touch and purchase, which employees help customers, and other details that allow them to understand customer behavior on a deeper level.
When video footage and heat maps are studied together, store managers are better able to understand the details of customer behavior — seeing where customers walk within a store, what they touch, and what they purchase.
This data can bring several issues to light. For example, studying what items people are picking up and looking at the purchase rate might identify pricing problems. Or if an item isn’t being purchased frequently, retailers might find via video heat maps that the item is located in a low-traffic section of the store.
The introduction of video capabilities to heat mapping is a great advancement for retailers.
With video heat mapping, retailers are able to gather more accurate customer behavior data in relation to store layouts and customer purchasing decisions. And store managers will be able to use this data to build better store layouts and position products to increase overall revenue for their stores.
Contact Nutech National for more information on Heat Mapping.